B&O playCategory: Uncategorized - on 30 May, 2015
Mconomy will supply approved Dutch, Belgium and Luxembourg retail outlets, with
the exception of dedicated Bang & Olufsen stores.
Corporate Vice President of B&O PLAY Henrik Tauddorf Lorensen said: “B&O Play is
the exciting new brand from Bang & Olufsen. We are dedicated to bringing the quality,
design and performance from Bang & Olufsen to new customers with a digital lifestyle.
We want to expand the distribution of these products and make them available in several
high-quality retail outlets. Our partnership with Mconomy can accelerate this strategy further.”
This distribution agreement, which will strengthen Mconomy’s range of premium and
lifestyle brands, covers all B&O PLAY audio products and headphones.
Category Manager Audio at Mconomy Joost Klinkenberg said: “we are extremely happy with
this agreement with B&O PLAY, which confirms the quality of our distribution model
and clearly represents a strengthening of our existing product range targeting the high-end
retail segment. We have the ambition to become the preferred supplier of consumer electronics
to resellers, and want to work with industry-leading manufacturers. With B&O PLAY’s products,
which combine high quality with style, we get a strong brand that compliments this strategy.”
This new distribution agreement is effective immediately.
Review some of these amazing products of B&O PLAY and get inspired.
If you have any further questions please contact your acount manager.