Mconomy introduces a new brand providing ultimate protection for smartphones

Mconomy introduces a new brand providing ultimate protection for smartphones

Category: New @en Uncategorized - on 29 August, 2017

“Unique ZigZag Structure® of SoSkild becomes new standard”

Nieuw-Vennep, 30 August 2017 – Mconomy launches a new brand for the protection of smartphones; SoSkild. The design is based on one of the most powerful structures that can be found in nature and is used in many historical buildings such as the Giza pyramids and the Eiffel Tower: the triangle. Inspired by the strength of the triangle, Mconomy’s Industrial Designers have developed a shock absorbing structure; the ZigZag Structure®.

The smartphone has become a device that is more and more indispensable. Research indicates that the need amongst consumers to protect the smartphone is increasing as well. But at the same time, consumers have no idea what good protection is. SoSkild offers the solution. The ZigZag Structure® provides excellent protection and can be explained clearly. As a result, consumers understand the relevance and added value of the high impact segment, and SoSkild in particular, much faster.

A lot of consumer research has been done during the development of SoSkild. “The concept, the product and the packaging have been tested thoroughly. Based on these results, we have made further improvements, and we can say that this brand really fits the needs of consumers”, says Edgar Hofstee, CEO of Mconomy Group. “SoSkild makes it a lot easier to choose the right protection, therefore we expect a positive impact on volume. I am convinced that SoSkild will be the new standard. ”

SoSkild’s portfolio consists of three types of cases and a screen protector, to offer a suitable product for every consumer need. T-Mobile Nederland is launch partner of SoSkild and will sell this brand in all stores. SoSkild is launched in the Benelux and elsewhere in the EU and will be available around the launch of iPhone.

– Final press release –

Note for editors:
For more information, please contact Meriel Selier; Meriel.selier@mconomy.nl

About Mconomy;
Mconomy was founded in 2002 and is now one of the leading suppliers of mobile accessories in the Benelux and is expanding rapidly in Europe. Mconomy supplies its products and services to many retail and telecom operators, both online and offline. They work closely with, for example, T-Mobile, Vodafone, MediaMarkt, Telenet, Base and Bol.com.

www.soskild.com